The Pew Internet and American Life Project, the Institute for Politics, Democracy, and the Internet, and other research institutions have pretty well established that young, affluent, educated, suburban white males are typically the earliest adopters of new online habits and the first to explore most new online tools and services. However, people from other walks of life invariably catch up after a few years.
Someday soon, blogs, Flickr, and MySpace accounts will be commonplace among working, voting, and donating adults and they will use them seamlessly in their interactions with their peers. Every time we work with nonprofit organizations to engage constituents using “Web 2.0″ technologies, we’re implicitly testing the waters to see how near that day is.
If you want to see what that day will look like when it comes, check out this remarkable blog:
http://plainbookhomeschooling.blogspot.com/
This person is neither young, male, affluent, or urban, and yet she has created a blog, pasted a Heifer fundraising widget into the sidebar, urged her friends to pitch in, added herself to Heifer’s blogroll, and signed up to their story tip RSS feed.
In 2006, this woman is defying all kinds of demographic odds. In 2010, she’ll have plenty of company.