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Those who use the Internet most heavily also are most favorably disposed to nonprofit organizations
May 2nd, 2006 by EricIt wasn’t particularly earthshattering news that a recent poll by Harris Interactive found that U.S. adults have generally favorable views towards nonprofit organization, and that the vast majority of households have made some form of charitable donation over the past year.
But here at Beaconfire, we found it very interesting to cross-walk these findings with other research related to Internet use.
The poll found that young people have considerably more positive feelings about "nonprofit organizations, including charities, private foundations, faith-based organizations, and other philanthropic groups" than the generations that actually provide the most finanicial support to these institutions.
On a scale of 1-100, with 100 being the most positive…
- The overall average was 68
- Adults aged 18-24 were the most openly positive, with average rating of 88
- Adults aged 65+ were the most grudgingly positive, with an average rating of 53
Those same 18-24 year olds that report the most positive feelings towards nonprofit organizations are also the most frequent and sophisticated Internet users. Those senior citizens offering more qualified support of nonprofit organizations are one of the demographic groups least likely to be online.
There are other nuggets in the survey worth reading. Get it here.
