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Beaconfire marketeers pen article for Fundraising Success magazine

, Wednesday, April 26th, 2006

Fundraising_success_1 Check out the April edition of Fundraising Success magazine for an article by Beaconfire co-founder Michael Cervino and myself.

It’s called "Steal Smart" — and it’s an open invitation to borrow techniques that are raising serious revenue for some of the leading online fundraisers in the charity and advocacy world. We touch on the basic principles guiding online fundraising, compare and contrast it to direct mail fundraising, and profile a handful of successful techniques.

Update 6/5: The article has been moved into a subscribers-only archive and is no longer publicly available online.

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