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An interesting new study finds that users make "aesthetic judgments that influence the rest of their experience with an Internet site" within a twentieth of a second.

Web sites judged in a blink (CNN)

The article is light on details, but interesting nonetheless.  Here’s more about the author of the study, for what it’s worth:

• Published articles (Interaction-design.org)
• Bio (Dept. of Psychology, Carleton University)

This entry was posted on Thursday, January 19th, 2006 at 10:22 am and is filed under Marketing, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.