Posted Wednesday, May 8th, 2013 at 12:48 pm by Marissa (51 posts)
Chances are you’ve heard the expression “big” data. And chances are, your organization is excited about the prospect.
But before you make a large investment in big data, have you exhausted everything that “small” data can do for you?
There are a lot of varying definitions of big (and small) data. The results of either should lead to segmenting and optimizing. The difference is how much. If you haven’t been doing that all along, you may not be ready for big data.