Internet Strategy & Planning
Strategy is the glue that holds organizations together. Without a coherent online strategy, organizations can get caught up in what’s trendy and lose sight of their real online goals and audiences. Beaconfire partners with our clients to ask the difficult questions necessary to ensure alignment of their short- and long-term Internet plans with their organizational mission and vision. Working through these critical conversations helps you decide not only what to pursue, but equally importantly, what not to pursue for your online programs.
Our skilled consultants walk you through a collaborative and thoughtful process to identify your needs, assets, and Internet opportunities and to build consensus around your vision for the future. Our Internet strategy recommendations outline:
- Your priorities: what do first, what to do next, and what to do after that
- Your systems: which Internet technologies to explore
- Your process: implications for staff and constituents
- Your resources: what it will cost, in terms of money and staff time
- Your online opportunities: to expand (influence, awareness, audience, donations, members) or reduce (costs, process steps, staff effort, time to market)
Some of our specific projects have included:
- Building a business case for investments in online technologies
- Identifying the resources (budget, technologies, skills and people) needed and creating detailed roadmaps to advance organizational goals and mission online
- Defining solutions to specific technology problems
- Synthesizing competing interests and needs within organizations
