Share Our Strength
Redesign
Launching a new brand across a family of sites is no picnic. That’s why Share Our Strength, the nation’s leader in ending childhood hunger, turned to Beaconfire. Share Our Strength wanted break-through designs with a consistent user experience across all its properties: Share Our Strength, Taste of the Nation, the Great American Bake Sale, the Great American Dine Out and Operation Frontline. We developed a new recipe for a unified, yet flexible, information architecture and navigation scheme. Then we baked up distinct creative looks for each Web site that emphasized their uniqueness, yet fit together as beautifully as the courses of a fine meal. Feast your eyes on the results starting at www.strength.org.The project for Share Our Strength included:
- Information Architecture
- Creative Design
- Interface Engineering
- Interactive Marketing Plan
