InfoComm.org Website Redesign (RedDot)
AV communications professionals? You won’t find a more tech-savvy audience out there. But when InfoComm International, the world’s leading association serving the AV communications industry, needed a new website, they turned to Beaconfire.
InfoComm members use their website to get the latest AV News and find out about events and classes – classes they rely on to keep up certifications. But with their old site, even InfoComm staffers admitted they had to use Google to find what they needed.
Beaconfire took a novel approach to get InfoComm member feedback. We flew to their National Conference in Las Vegas where we let attendees test out the website wireframes for the first two days of the conference. Then, we analyzed the feedback and turned around revised wireframes for a second group of attendees.
The new site featured navigation that focused on how members interacted with the organization, and integrated the Higher Logic Association Community tool with features like EDUbucks for online classes. And happy members means a happy client.