360financialliteracy.org Website Redesign (eZ Publish)
Thousands of consumers came to 360FinancialLiteracy.org each month seeking answers to their financial questions. The last thing they wanted was a Web experience as confusing as their savings and investment options.
That’s why the Ad Council and AICPA hired us to overhaul the information architecture, visual design, and technical platform. The new site categorizes and presents the rich content by life stage, topic, and “What’s New.” The clean, commercial-style creative design breathed new life into the brand and made it easy for visitors to visually identify what life stage fits them best. Levarging the robust, native features of eZ Publish CMS, we were able to get from start to launch in seven months for a site with more than 5,000 content items, data feeds from multiple sources, and a personalized login service for saving favorite content that fits your interests. Visitors can now easily find tips, tools, articles and mainstream financial news by the life stage and topic that fits their need.
Making it easy for consumers to manage their money. Now that’s return on investment.
This website won the Web Marketing Association WebAward: 2010 Outstanding Website.
See other American Institute of CPAs projects:
- FeedThePig.org Drupal & Facebook Integration
- 360taxes.org Website Design (eZ Publish)
- Workplace Honor Roll (February 2011)