Since 2001, both companies have been the trusted partner for hundreds of nonprofits, associations, and social enterprises. This merger combines Beaconfire’s top-notch digital technology and website services with an expanded bench of integrated marketing expertise and services in SEO, paid search and online advertising.
Beaconfire RedEngine is independently owned by Beaconfire co-founders, Lynn Labieniec and Jeff Herron, and RedEngine’s sole owner, Liz Murphy.
In ancient times beacon fires were a way of sending messages. Set high on hillsides, they signaled the way home to travelers and ships at sea, alerted neighboring communities to dangers or other important news, and helped unite disparate peoples across boundaries and geographies. With their bright light, they helped to inform, inspire and illuminate.
Our name, Beaconfire, reflects our deep commitment to helping mission-oriented organizations successfully navigate the increasingly complex world of the Internet. Today with more choices, channels, and technologies than ever, the need for bright ideas, good direction, and clear vision is greater than ever. Our bright light is fired by our ideas and experience and driven by the energy, passion, and purpose we employ to produce results that shine for our clients, every day.
Beaconfire’s experience partnering with nonprofits and other cause-related organizations began in 1995 as the nonprofit practice of NMP, which was later acquired by AppNet and then Commerce One Global Consulting Services.
In 2001, a group of colleagues in Commerce One's nonprofit consulting practice began discussing their vision for a new company. Although their views, experiences, and talents were diverse, they shared one common, powerful idea: that the nonprofit community needed expert, objective, results-oriented online technology consulting, and that no existing company was committed to meeting that need. Beaconfire Consulting was created by spinning off the former nonprofit consulting services practice of Commerce One Global Services in October of that year.
At around the same time, former AppNet and Commerce One colleague, Liz Murphy founded RedBoots Consulting which later evolved into RedEngine Digital. The name RedEngine came from their commitment to driving results and powering outcomes for their clients' marketing and fundraising programs.
Since then, Beaconfire and RedEngine have cumulatively worked with more than 300 clients across a wide range of nonprofit fields: non-governmental organizations, charities, advocacy organizations, foundations, and associations. All of them are leaders in their field. Many are household names. Our business has been, and remains, helping our clients make a difference for their causes through the intelligent and effective use of online technologies.